Prominent psychologist and commentator Jordan Peterson recently discussed why Andrew Tate appeals to certain men, particularly those who feel disenfranchised or unsuccessful in their personal and romantic lives.
Why Andrew Tate Attracts Lonely Men: Insights from Jordan Peterson
Speaking with Joe Rogan, Peterson explained that many of Tate’s followers are men who struggle with rejection, loneliness, and a lack of direction. Peterson described the mindset of these individuals as “flabby and unhealthy and resentful… hating women because all of them reject you all the time… and the future looks pretty damn gloomy.” In contrast, Tate presents an image of hyper-masculinity, wealth, fame, and apparent sexual success. Peterson noted that, for many in this position, the choice between their own situation and Tate’s lifestyle is clear: “You’d think, ‘I’d much rather be him than me’”
Jordan Peterson emphasized that Andrew Tate’s appeal is rooted in the perception that he embodies strength and agency, even if his persona is “almost a parody” of masculinity. The allure is amplified for those who feel powerless or invisible, as Tate’s image offers a stark alternative to their reality.
Joe Rogan’s Take on Male Resentment
Joe Rogan added that repeated rejection can lead men to associate women with pain, which can foster resentment and misogyny. This cycle, Rogan said, is “a very simple equation and that’s how you get a woman hater.”
Who Is Andrew Tate?
Andrew Tate gained notoriety in the manosphere for promoting controversial views on masculinity and gender roles. Tate has been described as the “king of toxic masculinity” and is a self-proclaimed misogynist. His online presence has led to bans from multiple social media platforms, and he is currently facing several legal investigations in Romania, the UK, and the US on charges including rape, human trafficking, and forming an organized crime group to sexually exploit women, all of which he denies.
How did Andrew Tate Make His Money?
He and his brother Tristan have operated businesses such as a webcam modeling agency and online courses, including “Hustler’s University.” Tate’s brand is built around displays of wealth, luxury, and an unapologetically assertive approach to life, which resonates with followers who feel marginalized.
Jordan Peterson argues that Andrew Tate’s following is largely composed of men who feel like “losers” in contemporary society. Those who are lonely, rejected, and searching for a sense of power or identity. Tate’s hyper-masculine persona offers them an alternative to their own perceived inadequacies.
